Aiming to open up the most effective information portal to its fans, Aviva Premiership Rugby Club Leicester Tigers has launched a brand new mobile app. It is powered by their official betting partner, LeoVegas. The app will disseminate new updates and exclusive content of its club directly to its many loyal fans. It includes analysis of pre-game stages as well as post-game, like ‘matchday live’ and relevant videos.
LeoVegas revealed that they built the app using game commentary and Opta rugby statistics. The #TigerHunt campaign, launched by LeoVegas and Leicester Tigers just before the outset of the Aviva Partnership encourages its fans to share photos in Tiger colours. They simply need to upload and share their pictures with the Tigers. The supporters can also share Welford Road matchdays snapshots, which will be used on the big screens.
Another great surprise for the fans await around the corner, as the app has a hidden feature, only to be discovered by the fans when they use it.
Head of Brand at Leicester Tigers, Chris Rose, stated that they had a great feedback about the app on their new website and hence, they are eager to find out what the fans are actually thinking about the brand-new app. He also thanked the website, which provided them with immense support, to update the app. Encouraging the users, to get involved in the app, he urged them to share their snapshots with friends and family on the Matchday.
The match commences on September 3 and Rose was excited to see the reaction of the fans.
It was just last January that LeoVegas announced its deal with Leicester Tigers, thus turning out to be the official betting partner, of the rugby club. LeoVegas is the key sponsor and hence, it is participating in engaging the Tiger fans.
UK & Ireland of the official website, Jon Sinclair, stated that they are recognised the leader as far as mobile gaming apps are concerned. Naturally, they were thrilled to find that launch of Tigers app and enjoyed the features of the same. He termed the features to be ‘global’ and ‘passionate’, besides being interactive, which is likely to engage the fans effectively.
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